Sunday, May 23, 2010
There are few companies better at stirring (and capitalizing on) the spirit than Nike. Regardless of what you think of the company itself, it’s impossible to ignore the fact that their ads are almost always very good and are frequently just plain amazing.
The “If you let me play” ad aired in 1995. Fifteen years later, not only can still I remember it but watching it again (thanks YouTube) made me want to haul on my sneakers and dig out my tennis racquet (the only piece of sporting equipment I own, purchased when a friend and I foolishly thought that we’d actually take up tennis if we took the first step and bought racquets and bouncy green balls).
Yes, I do have a point. Please stop pointing at your watch. I’m a writer. We sometimes ramble. We occasionally like to set the scene with details from our own lives. I know my life isn’t that exciting but, if you’ll just humour me—what was that? Oh! Right! The point!
I went to a kid’s birthday party yesterday and books were a popular gift (even though said kid can’t yet say the word “book”). And I started thinking about that Nike ad. About how my life has been better because my parents encouraged me to read. About how early books like The Paper Bag Princess and The Velveteen Rabbit taught me that I don’t have to marry the handsome prince just because he has a nice castle and how real is more important than fake. And about how reading thousands of books has made me a better writer.
And I thought it’d be fantabulous if we made our own virtual “If you encourage me to read...” ad in the comments. If reading has changed you for the better, if you think it has the power to change others, please leave a comment telling us how. Or, even better, blog or tweet about it. All books. Any books. One book.
Posted by Kathleen Peacock at 10:36 AM