5 things About Building A Blog Platform

You see the word "Platform" everywhere in the writing community. It's everywhere you turn. And let's face it, you're curious about it or else you wouldn't be reading this right now. Here are five things I've learned about building a platform since I started the journey to become published.



1. There are mixed thoughts about the absolute need for a platform by an unknown writer. Many agents only look at the platform (in most cases a blog) when they are genuinely interested in the story that was submitted to them. So, first things first. Perfect the writing and story before spending oodles of time building a blog, because the writing will speak for itself regardless if you have a blog or not.

2. It's really hard to gain followers on your blog if you are only talking about yourself and your unpublished work. So until you are a published author (or even an agented writer) hold off on filling your blog with JUST your own work. Do some book reviews in the genre you read. This will allow you to get to know others, and gain blog followers with common goals and tastes as yourself, thus creating that "built-in" audience publishers like to see when thinking about buying your book.

3. It won't hurt to tie in a well written blog at the bottom of your queries to agents, as long as your blog focuses on writing. I once heard an agent say (yes this was from a conference) she checks out all blogs on the queries she's even remotely interested in. She also went on state that if the writing is dark, or high fantasy, she gets turned off if the blog has a ton of kitties or babies on it. So the lesson there is to match your blog with your writing style. I'm not saying turn your blog into a goth dream or anything, but maybe just limit the cutesy pictures if it doesn't match your writing style.

4. Should you pay someone to overhaul your blog and buy a domain name? No. At least, I don't think it's necessary. But if you want to do it just for the fun of it, then I say go for it, because having a blog that you can be proud of is pretty fun. I just made the leap myself to a professional blog makeover (second one on the link). I was hovering around 430 followers so I thought why not. I'm on there a ton doing posts and just wanted something pretty to look at. Lame, I know. But my old blog design didn't stop publishers from sending me advanced reader copies (ARCs), so don't feel like it's a necessary step.

5. Be yourself. I know this is something you've heard since you were a baby still in diapers, but it's true. People will like you. Let your personality come through, whether it be in your novel, blog post, or a simple comment. 

Reading, Writing and Waiting

Showing Love to Your Fellow Writers

All the fine ladies here at GOT YA are writers and we've all been on the publishing roller coaster. Some, like Veronica Roth and Kathleen Peacock, have their sparkly new book deals and are just a few months from taking the Young Adult world by storm, and others are still searching for that perfect agent/writer magical bond to happen. So all of us here can sympathize with the ups and downs of this whole publishing thing and know how hard it is to get that precious manuscript turned into a book sitting on a Barnes&Noble book shelf. Writing becomes an obsession, and don't just think once you've got your deal it'll go away, because it won't. When your book gets to the point where the marketing department at the publishing house decides to send out those coveted shiny UNCORRECTED ADVANCED COPIES (ARCs) out to reviewers, you'll be setting your Google alert buttons. I promise you that.

How do I know that? Simple. I'm a book blogger and you wouldn't believe how many authors contact me after I post a review of their work. Yes, I'm one of those people who read ARCs and post for the world to see exactly what I thought about your book. Just yesterday, my Google alerts brought to my attention one author posted my review and a link back to me on her website. So you never know who's reading your blog.

Now, I know you are probably wondering: Okay, yeah, so what, Annie. How does this apply to a beginning writer like me? Well, my friend let me tell you. Everywhere you look, there is a blog post, article or something posted about "Building a Platform" for writers at every level in their writing career. Book blogging is an excellent way to keep the posts coming on your personal blog and reach other people in the writing community who share your taste in genres and writing styles. The only thing is, when you are a writer blogging about books, you have to not only make sure you post a truthful opinion, but make sure you do it in a respectful way. Am I saying RAVE about every single book you read? No, not at all. What I am saying is you never know about the future. Someone's book you are simply SLAMMING on your blog today may be in the same publishing house/literary agency as you some day, and what do you think they'll say about your book when they are approached to write a blurb/recommendation? Awkward, right? LOL Yeah, I think so too.

So here's my advice: Blog a lot, read a lot, write a lot and you can't go wrong. Try to find not only negatives in a book, but positives too. Remember, every book you read is somebody's baby. Do you want somebody to call your baby ugly? Nope, me neither, so don't forget to show some love to your fellow writers while making your splash in the publishing world.